Technology has become a prerequisite for everyday activities by adding a tremendous facility to our lives. Innovations in modes of communication have also shifted many segments of businesses online like marketing, selling, and purchasing. In this age, when we can have a 3D virtual tour of the Van Gogh Museum in Amsterdam by sitting in our homes, a virtual exhibition of your brands is not a thing you should delay.
Why you should plan to showcase your brand at a virtual exhibition, here are four reasons.
Provide access to the global audience
The global reach of your brand and organization is one of the major reasons to take part in a virtual exhibition. By taking part in a virtual show, you can showcase your products and services to relevant clients in different countries.
As the attendees can be a part of an event by sitting at their homes, it increases the participation by many folds. Furthermore, organizations do not need to book tickets for exhibitions in different countries, virtual trade shows attract a diversified global audience.
Virtual exhibitions are cost-effective
Physical events have huge associated costs and most growing businesses could not participate in physical trade events or exhibitions due to this reason. The virtual world is the solution, let’s have a look at numbers.
It is estimated that a physical event roughly costs 42,000 to 60,000USD with a major share of cost coming from venue rent and booth designing. However, participating in a virtual exhibition can cost you from 3,200 to 11,000USD depending on the services you are getting. Secondly, the ROI of virtual exhibitions is higher than physical exhibition because they stay on virtual platforms for a longer time.
It can track your marketing strategies
A most distinguished feature of virtual events is that you can collect data from your audience to track your marketing strategies. Like how many people visit the booth, which product got the most attention, and many more.
Through virtual exhibitions, you can record every action of your participants like interaction, behavior, time spent, and preferences. You can ask a number of questions to collect data and make changes to increase the effectiveness of your future marketing strategy.
Handy and approachable
Approachability and ease of attending a virtual exhibition are other reasons to showcase your brand online. The virtual world just needs a participant to tap on their phone to take part in an online exhibition.
A diverse audience around the globe can find your services and products, an opportunity to stimulate business and collaborations that would not be possible in an in-person setting.
Virtual exhibitions are long-lasting
Most of the virtual platforms keep your exhibition live up to the 90days after the event or even for 12 months. It is another perk of the virtual world to make your exhibition a long-lasting experience. Delegates can visit your booth, and ask for information and your products allowing you to generate exposure and widen your audience.
Virtual and augmented reality technologies are improving day by day to make your experience better at a virtual exhibition because going virtual is the next normal. If your brand has no virtual presence, you are losing a major chunk of the audience looking for your services. So, plan for your next virtual exhibition and find your global audience.
This post was written by Katie Bateman, Founder of EquineShow247