Innovation is constant and in the technology world – it also serves to drive change. With the many changes in the past few years with the rise of social media, people have had to adapt to technology more via the virtual world. Social media platforms like Facebook, Twitter, Instagram, Snapchat, etc., have become an integral part of our lives. We use them to keep in touch with friends, family, and even celebrities. These platforms also allow us to share information about ourselves and others. Virtual reality has become an important tool for companies looking to reach out to consumers. Companies like Facebook and Google have invested millions of dollars in VR technology. Virtual Reality allows users to immerse themselves in a digital environment. Users can interact with objects and other people through headsets. Businesses can create immersive experiences that allow them to share information with their target audience. These experiences can be shared across platforms and devices.
With the rise of technology, we’ve seen a shift in consumer behaviour. People are spending less time in stores and more time online. As a result, many retailers have started offering their products through online channels. But while e-commerce sites are great at making buying easy, they’re not always the best place to shop for horse care products. That’s because there are a lot of different types of horses out there, and each type needs specific products to keep them healthy. And if you’re looking for something specific, finding it may be tough. For example, if you need a product that helps your horse recover after a long ride, you might have to search through pages and pages of results before you find what you’re looking for.
What if there was a virtual exhibition platform that provided consumers free access 24/ 7 to equestrian suppliers, services and industry related blogs and seminars? Exhibitors had the ability to change their contents anytime they wished, submit monthly blogs and seminar, record a podcast and had the flexibility to create exposure in an easy and cost-efficient manner. We believe there is a need for a platform that allows exhibitors to showcase their products and services in a virtual, cost-effective way resulting in brand awareness and exposure. We also believe that the current marketing opportunity for equine exhibitors provide financial challenges for many and possibly restrict the amount of visibility they receive. Exhibiting at physical events takes time away from other important aspects of running your business. Therefore, we have developed a platform that is easy, flexible, cost effective and environmentally friendly that showcases products & services within the industry.
This post was written by Katie Bateman, Founder of EquineShow247
