We all know that at the moment there are a lot of challenges facing us and our businesses. So we could all do with some help in the way we grow our business. During a cost of living crisis we want to save money where we can, while still making an impact. To help you out with this, we will be sharing some of our advice for businesses during this crucial time.
Consistent marketing & social media posting
If your business is active across social media platforms you are guaranteed to grow your outreach. Social media posting will draw new customers, and keep existing ones, as well as promote educational and informative content.
It takes a lot of time and energy to create and post social media posts each day. That is why we recommend using a social media scheduling tool. There are many to choose from such as Hootsuit and Canva Content Planner. This allows you to spend a few hours creating a bulk of content for the next few days, weeks or months.
Write insightful industry blog posts
Sharing blog content is a great way to gain more visitors and grow your business. You can share industry information from your business such as news, advice or tips. You are building trust within that industry community, and in turn, you are gaining recognition for your brand.
As well as this, blogging actively has a 126% higher conversion rate for businesses compared to those who do not.
If you are struggling on what to write for your next blog post, check out our post here for some free tools that we highly recommend.
Create video content discussing industry topics
YouTube is the second largest search engine. With over 2 billion users visiting the site each month, you definitely want your business to get involved with the hype.
So if you already have video content, get sharing it on YouTube, other social platforms and websites. If you are still considering creating video content, now is a brilliant time to start.
Sharing interviews, conversations, reels and live streams where you discuss key topics and advice on your industry can get your business seen by potential clients.
Think about what your customers and clients want to know and try to give them what they’re looking for. By making sure you are in the list of results when they’re looking for industry advice, you’re building brand recognition. Compared to blog writing, you are able to be more personal and gain the attention of viewers much quicker.
Exhibit your business on an online exhibition
Our community platform is a great way to grow your business, with minimal cost and effort. By joining our virtual exhibition, you are able to exhibit your product or services without the hassle or cost of travelling to and exhibiting at real trade shows.
By joining our platform you are growing your business by showcasing your business 24 hours a day 7 days a week. You are growing your digital presence, as well as building brand recognition within your business industry.
We are also able to share your blog posts and seminars on our platform and across our social media for you. This increases your reach and allows our followers to find you easily if they want to find out more about what you can offer them.
If you are interested in joining our community platform, get in touch via our contact page or via email at admin@equineshow247.com.
How will you grow your business during a cost of living crisis?
We’d love to hear your thoughts on these suggestions. Do you have any other tips you use to grow your business during this time? Why not share them with our community? Contact us or head to one of our social channels and comment on this post.
This post was written by Katie Bateman, Founder of EquineShow247
